Virtual Economists launches Virtual Goods & Currencies Pricing Data product line at GDC 2012 March 04 2012

March 5, 2012, San Francisco. At this year's Game Developers Conference, leading virtual economy consultants Virtual Economists launched a line of reports and data sets focusing on pricing decisions in the social and mobile games industries.

Pricing is the factor that most directly impacts revenues from virtual goods, virtual currencies and in-app purchases. With Virtual Economists' reports and data, developers and publishers will be able to optimize their offerings and benchmark their prices against industry leaders with zero homework required.

Social Games Virtual Goods & Currencies Pricing Report analyses information on over 3,000 virtual goods and 100 virtual currency packages to deliver insights on pricing and assortment design. Topics covered include price points, introductory prices, whale harpoons, vanity goods vs. functional goods, and durables vs. consumables. Also available is the full underlying data set for advanced analyses, as well as a bundle that includes both the report and the data set at a very affordable price.

Mobile Games Virtual Goods & Currencies Pricing Report is the most comprehensive analysis of pricing and in-app product assortments in mobile games yet. Based on manually collected data from over 30 mobile games with in-app purchases, it offers an unprecedented view to the monetization tactics of hit games and publishers. Also available is the full data set and a bundle that includes both the report and the data.

The Social Games Virtual Goods & Currences Pricing Report and Data are available for purchase at the Virtual Economists online store and are delivered immediately as digital downloads. The Mobile Games Virtual Goods & Currencies Pricing Report and Data are available for pre-order at a special price and will be delivered in early April.

Virtual Economists Ltd is a virtual economy consulting company founded in 2008 by Dr Vili Lehdonvirta and Eino Joas. Our clients are game developers, publishers, online communities and virtual currency operators around the world. Drop us a line at contact@virtualeconomists.com or follow Virtual Economists on Twitter for news and product announcements.