News

New report on mobile virtual goods and currencies analyses over 2,000 items July 18 2012

Mobile Games Virtual Goods & Currencies Pricing ReportI'm happy to announce that we've just published our new analysis report focusing on virtual goods and currencies in mobile games. Mobile and tablet games are a rapidly growing category where most revenues now come from in-app purchases. Our analysis is the first in-depth look at how successful publishers are designing and pricing their in-app offerings.

The Mobile Games Virtual Goods & Currencies Pricing Report 1/2012 is based on Virtual Economists' unique manually collected data set covering over 2,000 virtual goods and 200 virtual currency packages in top-grossing mobile titles. The analysis covers such topics as price distribution, pricing for whales, consumables, durables, vanity goods, functional goods and virtual currency quantity discounts. The entire data set is also available for purchase without restrictions. A highly economical bundle containing both the data and the report is also available.

In-app purchase pricing is the factor that most directly influences revenues from a mobile game. Leading publishers invest heavily into optimizing their in-app offerings. Our reports and data are intended to allow any developer to quickly benchmark their lineups against industry leaders, with zero homework required.

The new report is a sister product to our successful Social Games Virtual Goods & Currencies Pricing Report that was well received in the industry.

Virtual Economists Ltd is a virtual economy consulting company founded in 2008 by Dr Vili Lehdonvirta and Eino Joas. Our clients are game developers, publishers, online communities and virtual currency operators around the world. Drop us a line at contact@virtualeconomists.com or follow Virtual Economists on Twitter for news and product announcements.


Massive price cut for proprietary virtual goods and currencies data May 06 2012

I'm happy to report that we've now sold enough copies of the Social Games Virtual Goods & Currencies Pricing Report and Data 1/2012 to cover their production costs. To celebrate this, we've downright slashed the prices! You can now get the report for $149, and the bundle containing both the report and the data for as little as $199!

Wondering how to maximize your virtual goods revenues? Save yourself the homework and learn the numbers using our painstakingly collected data set of over 3,000 virtual items and over 100 virtual currency packages, giving you an unprecedented view to the monetization strategies of some of the most successful games on the planet. It's no secret that top publishers are spending hundreds of thousands of dollars on research and experimentation to determine best-selling prices and virtual goods assortments. Our reports and data offer a very cost-effective shortcut to some of the most important insights in the field.


Photo: (CC) BY 2.0 _sarchi

Virtual Economists launches Virtual Goods & Currencies Pricing Data product line at GDC 2012 March 04 2012

March 5, 2012, San Francisco. At this year's Game Developers Conference, leading virtual economy consultants Virtual Economists launched a line of reports and data sets focusing on pricing decisions in the social and mobile games industries.

Pricing is the factor that most directly impacts revenues from virtual goods, virtual currencies and in-app purchases. With Virtual Economists' reports and data, developers and publishers will be able to optimize their offerings and benchmark their prices against industry leaders with zero homework required.

Social Games Virtual Goods & Currencies Pricing Report analyses information on over 3,000 virtual goods and 100 virtual currency packages to deliver insights on pricing and assortment design. Topics covered include price points, introductory prices, whale harpoons, vanity goods vs. functional goods, and durables vs. consumables. Also available is the full underlying data set for advanced analyses, as well as a bundle that includes both the report and the data set at a very affordable price.

Mobile Games Virtual Goods & Currencies Pricing Report is the most comprehensive analysis of pricing and in-app product assortments in mobile games yet. Based on manually collected data from over 30 mobile games with in-app purchases, it offers an unprecedented view to the monetization tactics of hit games and publishers. Also available is the full data set and a bundle that includes both the report and the data.

The Social Games Virtual Goods & Currences Pricing Report and Data are available for purchase at the Virtual Economists online store and are delivered immediately as digital downloads. The Mobile Games Virtual Goods & Currencies Pricing Report and Data are available for pre-order at a special price and will be delivered in early April.

Virtual Economists Ltd is a virtual economy consulting company founded in 2008 by Dr Vili Lehdonvirta and Eino Joas. Our clients are game developers, publishers, online communities and virtual currency operators around the world. Drop us a line at contact@virtualeconomists.com or follow Virtual Economists on Twitter for news and product announcements.